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1. Why do we need your personal data?

Ornamental uses information from our interactions with you and other customers as well as certain third parties to help achieve its goal of providing the highest quality products and services.


Ornamental respects the privacy rights of our online visitors and recognises the importance of protecting the information collected about them. To this end, we have established procedures that ensure your personal data is processed in a responsible manner.


This privacy policy informs you about the kind of material we collect and how; the purposes for which we collect and use it; your rights about and options concerning our use of your data; how your data is processed and with whom it may be shared; and for how long we store your information etc. Please read it carefully.


2. Who controls the data?

Ornamental determines the purposes and means of the processing of your personal data. Carrying with its legal responsibilities, a data controller is legally responsible for the storing and use of personal information on a computer or in manual files.

Ornamental does not employ a Data Protection Officer. If you have any questions or concerns regarding privacy or if you have any enquiries regarding the personal data you have given us, kindly contact us at any time.

3. What personal data is collected?

All our activities are based on stringent ethical principles and legal requirements, and we are committed to protecting the privacy of all visitors to our websites and users of our (mobile) applications. For this reason, the way in which we collect and store information, including personal data, is dependent on how our website and related services are used. We do not collect any sensitive data about you.


3.1 Data collected through your interaction with us

Various technologies may be used on our websites and our (mobile) applications in order to improve them, make them more user-friendly, efficient and secure. Such technologies may lead to personal data being collected automatically by us or by third parties on our behalf. Examples of such technologies include cookies, flash cookies and web analytics.


Our site may, from time to time, contain links to and from the websites of our partner networks and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies for which we do not accept any liability. Please check these policies before you submit any personal data to their websites.


3.1.1 Click-stream data

When you visit our website, data is sent from your browser to our server. This data makes it possible for us to optimise our services and improve your experience on our websites and applications. The data is automatically collected and stored by us or by third parties on our behalf.


We may collect information about your computer for system administration purposes as well as to report aggregate information for internal marketing analysis reasons. This is data about our users' browsing actions and patterns and may include the following:


  • Visitor’s IP address

  • Date and time of the visit

  • Referral URL (the site from which the visitor has been referred)

  • Pages visited and user journey on our website

  • Information about the browser used (type, version, operating system, etc.)


3.1.2 Cookies

We use cookies on our website.

3.1.3 Re-targeting Technologies

Our website and (mobile) applications use re-targeting technologies. This enables us to advertise directly and personally to visitors who have already shown an interest in our products and/or shop via our partner websites.

Re-targeting technologies analyse your cookies and display advertisements based on your past surfing behaviour.

3.2 Data about you

In addition to the data collected by automated means (see 3.1), we also process data about you that you have provided to us directly or which we have been provided with from someone using our services (for example, by someone sending you a gift through the "send as a gift" service). This includes but is not limited to:


  • Personal data that identifies you as an individual — namely, your contact information, title, including your first and last name(s), photographic image, billing address(es), postcode, date of birth, gender, telephone number, email address, credit and debit card information.

  • Information provided by you at the time of registration for an Ornamental account.

  • Information is provided when you create a Wish List, save your sizes, save designs, save your favourite stores, and save your jewellery list.

  • Information you provide when you enter a competition or promotion sponsored by Ornamental.

  • Information you provide to us via third parties such as Instagram.

  • Information that you upload to or share through our site by using our services.

  • If you have created an online account with us: your preferences and interests are stored in this profile.

  • If you contact us, we may keep a record of your correspondence.

  • If you contact us to report a problem with our site or for technical and/or customer support, we may keep a record of your correspondence or conversation.

  • If we choose to participate in any Alternative Dispute Resolution (ADR) procedure accessible through the ODR Platform, we may disclose personal data to the European Commission in their capacity as operator of the ODR platform, and to any ADR provider appointed to deal with the dispute.


If you provide us with the personal data of another person, please make sure that you have the right to share this information with us before you do so.

We may also ask you to complete surveys that we use for research purposes, although you are not obliged to respond to them. All of this data is characterised by the fact that you have voluntarily provided it. We use this information for the purposes outlined in this privacy policy.


4. How is the collected data processed?

When you have registered for an Ornamental account, we may process your personal data in the following ways:


  • Ensure that content from our site is presented on your computer in the most efficient manner.

  • For purposes relating to your order; e.g. to notify you of the status of your order or delivery; to fulfil your requests, such as responding to a question regarding our products; to fulfil your order; to process your payment card and/or to provide you with customer service. We may use your data to assess your creditworthiness, for which we may use third parties.

  • Verification of your identity and to respond to any query you may raise with us; to process your request and provide you with the best service possible.

  • To carry out our obligations arising from any contracts entered into between you and us.

  • To allow you to participate in the interactive features of our service(s) when you choose to do so.

  • To notify you about changes to our services, terms, conditions and policies, and/or other administrative information.

  • To administer and maintain our records.

  • Customise your content on our websites to provide you with personalised offers.

  • Prevent and/or detect any misuse or fraud.

  • With your permission, we may contact you directly through the details provided by you (e.g. postal services, email, text message, telephone or any other electronic means) for marketing, advertising and market research purposes.


4.1 When you visit the Ornamental website, your personal data may also be processed in the following ways:

  • Content, A/B testing and product browsing analytics

  • Traffic source analytics

  • Internal search analytics

  • Purchase analytics

  • Device analytics

  • Marketing retargeting


5. Legal basis

When you purchase an item in our online store, create an account with us, or enter into any other form of agreement with us, we will process your conventional personal data for that particular purpose. We may also process your conventional personal data if you e.g. have a query or similar that precedes your decision to enter into an agreement with us.


The legal basis for which we may process your personal data is stated in Article 6 1, b) of the EU Personal Data Regulation (EU) 2016/679 (GDPR), as the processing of your information is necessary for us to fulfil our agreement with you or for us to handle your inquiries and such like, ahead of concluding an agreement.


We may also process your ordinary personal data on the basis of the rules in the GDPR Article 6 1, f) unless our interests are outweighed by your privacy rights and statutory freedom. We have a legitimate interest in processing your personal data (name and email address) for both marketing and analytical purposes. Our legitimate interest is based on your preferences so that we can better customise our offerings to you—and ultimately offer products and services that better meet your needs and wishes. Additionally, we have a legitimate interest in processing your personal data for analytical purposes.


6. Disclosure of personal data

Treating your data with the utmost care and confidentiality is one of our core values. If required by law, your data may be disclosed to third parties. In addition, We employ service providers and data processors to process data on our behalf. These services include authentication, hosting and maintenance services, analysis services, e-mail messaging services, gift services, delivery services, handling of payment transactions, solvency, and address and email checks. These third parties are our data processors and may only process personal data to the extent necessary to deliver their services. Our data processors are contractually obliged to treat such information in the strictest confidence. They are prohibited from using the data in any other way than required. Necessary steps are taken to ensure that our data processors, including service providers and other processors working on behalf of Ornamental, uphold and protect the confidentiality of your data.


Some of our data processors are situated outside the EU/EEA. Consequently, we will share your data with countries outside the EU/EEA. However, we will only provide this information based on the recipient fulfilling the applicable requirements, including:


  • The country in question is considered a safe third country.

  • The supplier in question shall accede to the European Commission’s Model Contracts for the transfer of personal data to third countries.

  • The supplier in question is certified according to Art. 40 of GDPR; or

  • The supplier in question has a set of approved Binding Corporate Rules.


There may be occasions on which we disclose our partners’ non-personal data in an anonymous form. Such non-personal data may include information about the number of visitors to a website or (mobile) application during a certain period.


Please note that any information you post or disclose through your interaction with Ornamental (e.g. personal data contained in the photos, stories, comments and videos that you submit) will become public information and may be available to visitors to the site as well to the general public.

7. Your rights

If you provide us with personal data on our websites or other channels, this is done on an entirely voluntary basis. If you choose not to provide the requested information, various customer benefits may not be available to you. In certain cases, only those who have submitted to us the required personal data can order products, use certain services and in other ways avail themselves of the activities and offers available on our website and (mobile) applications. We provide numerous options, depending on the exact circumstances, to help you retain control over your data. These options may include displaying and editing your data online. It may also be possible to unsubscribe from services or delete user accounts or receive information about the data held.


You can access and amend your personal data at any time by logging on to your account on and entering your account profile details. Click on “My Profile” or ”My Account” to gain access to your personal details.


If any of the information that you have provided us with has changed, e.g. if you change your email address or other contact details, or if you wish to cancel your registration with us, please let us know by editing your details on the "My Profile" or ”My Account” pages or by sending an email outlining the changes to:

8. Retention of your personal data

Ornamental will not retain your personal data for longer than necessary for the purposes for which it is processed. 

We take the appropriate technical and organisational measures to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised use, disclosure or access, in particular where the processing involves the transmission of data over a network, and against all other unlawful forms of processing and misuse.


Our website and (mobile) applications provide you with social plug-ins from various social networks. If you choose to interact with a social network, your activity on our website or (mobile) applications will also be made available to social networks such as Instagram. If you have logged in to one of these social network sites during your visit to one of our websites or (mobile) applications, the social network site may add this information to your profile.

Location-enabled services may be employed within some of our (mobile) applications. Should you use these (mobile) applications, they may receive information about your actual location, such as GPS signals sent by a mobile device or information that can be used to approximate a location. You can enable or disable your location services in your device or browser settings.


9. Consequences of non-disclosure of personal data

It is not possible to create an Ornamental account with our website to purchase if you are unable to provide us with the required information.


10. Contact Information

Should you have any questions or complaints about our privacy policy or the processing of your personal data, please feel free to contact us.